Primary and Secondary Research into Conventions And Style of Production

For this task, I need to find and Analyse at least three examples of public service advertising campaigns. for example: Binge drinking, Knife Crime, etc.

Lines of appeal  
   Humor   
   Fear   
   Shock   
   Surrealism   
   Solu1on to Problem   
   Sex Appeal   
  Celebrity Endorsement

Conventions of a Public Service Advert  

Message
Voice over  
Ac1on line  
 Logo  
 30 Sec Dura1on  
 Narra1ve  
 Slogan  
 Text/ statics   
 Music      



This Campaign advert is aimed for people who smoke, and it's aim is to stop them from smoking. The message is that they should get unhooked. The target audiences for this advert is mainly males, between the ages of 25-40 because the actor looks this age and is at work. Also the advert is aimed at working class, white men. This is the evidences of mise-en-scene that has been used, because the man is in the office, wearing suit.


In this shot, you can see that they have used SHOCK, which is a line of appeal to get public attention because if someone was walking past and saw the advert on the T.V they will get hooked to the screen.

In this shot, you can see the action line, and campaign logo to represent which organization has made the advert, In this case it's NHS which is a health service run by Government. They have also used Slogan which is "Get Unhooked" which likes with the image above.

 In this shot, you can see the action line to on the cigarette box, which says "Get help to stop smoking" to encourage the target audiences to take action and it doesn't have to be that way.










This campaign advert is aimed to people who binge drink. And its aim is to stop people from binge drinking. The message of this campaign is to show what happened s if you binge drink and if you wouldn't start a night with sick all over your hair and face, then why would you want to end it that way. This campaign is mainly aimed at young adults, between the ages of 18 - 25 females, because in this advert they have only used a female. And the way I can tell that the target audinces because of the actor that has been used in the making of this advert. The mise-en-scene represents the girl that have moved out and who might be living on their own or sharing with friends.

 In this shot, you can see that they have used SHOCK, which is a line of appeal to get the audiences involved in the advert and which makes it eye-catching, which also helps them to get their campaign message across.

 In this shot, you can see that the girl is pouring alcohol over her clothes, which can help gives audiences a clue to show what is the advert about.

In this shot, you can see the action line, campaign logo which represents the organisation that have produce this advert, in this case is the Home Office. It also have a slogan, which is "KNOW YOUR LIMITS" to show what is the campaign advert trying to achieve, which is to know you limits when your drinking alcohol.








This campaign advert aim is to educated young children about crossing the road safely, The message of this advert is that even if you know your neighbourhood well and you know the people all around you, you can still be surprised what can happened if you don't Stop and Look and Listen when crossing the road. The target audiences that this advert is aimed at is mainly children's between the ages of 3- 7 because at that ages lots of children still like to watch cartoon. Also this advert is aimed at both genders because of the song/music in the background.



In this shot, you can see a adult hedgehog and a baby hedgehog which is used to present a parent and a child. This shot represents a parent stopping their child crossing the road, without looking around

In this shot, you can see both adult hedgehog and baby hedgehog using a zebra line to cross the road, which denotes that using a zebra line is a safe way to cross the road to children and parents who are watching this advert. And the type of shot that has been used is a birdeye view to show the audienece the zebra line clearly.

In this shot, you can see the campagine logo, which is "THINK" and message with a action line. the message of the campagin is to "Stop, Look, Listen, Live". The reasohn they have kept the message simple and kept it small is so small children can read and understand. Also the action line is for children to go and visit the website, where can they can play a game to do with crossing the road safely, which is a good way to teach children and is fun for them.

Type Of Identity Theft

 Identity Theft is a common problem faced by lots of people. There are different types of Identity Theft.

- Credit card fraud which accounts for 28% of the fraud in the UK

- Phone and utilities fraud which accounts for 19% of the fraud in the Uk

- Bank fraud which accounts for 18% of the fraud in the UK

- Employment Fraud which accounts for 13% of the fraud in the UK

- Government Document and Benefits fraud  which accounts for 6% of the fraud in the UK

- Loan Fraud which accounts for 6% of the fraud in the UK

- Others ( Social network) which accounts for 22% of the fraud in the UK

- Attempted fraud which accounts for 6% of the fraud in the UK




10 Facts about Identity Theft

1 - Approximately 100,000 people in the UK are victims of identity theft each year.
2 - It takes victims of identity theft an average of between 3 and 48 hours to unravel the damage caused by identity theft.
4 - Benefit fraud alone through identity theft costs over £800,000 per year
5 -  1 in 4 adults either have been victim or know someone who has been a victim of identity theft.
6 - According to Home Office Identity Fraud Steering Committee, identity fraud has cost the UK economy £1.7 billion.
7 - Identity theft is Britain's fastest-growing white-collar crime, increasing at nearly 500% a year.

5 Top Tips to avoid Identity Theft

1 - You should frequently review your credit reports and credit card statements.

2 - Place an extended fraud alert on your credit reports.
3 - Watch out for merchant who offer prices that look too good to be true, and don't give you any offline way to contact them or verify tier validity.

4 - When entering a pin at a ATM machine, make sure no one is looking over your shoulder.

5 - Try pay your bills at the Post Office. Never leave leave your paid bills in your mail box to be sent out.