Tuesday, 8 May 2012
Identity Theft Evaluation
Identity Theft
Evaluation
- What was the brief,
who was your target audience and why did you choose them?
The brief that I was given was to produce an advert about
Identity Theft, which make them aware of identity fraud and help them in future
and is related to giving your personal information online. Also to create an
advert which would appeal to young audiences. For my advert I decide to go for
teenagers to young adults who are between the ages of 16-20. The reason I chose
them as my target audiences is because they are the one who are likely to have
bank accounts, have a job or some kind of saving and most likely to do shopping
online for clothes, shoes, etc.
- What was your final
idea – aim, message, campaign strategies and why did you choose it over the
other idea?
My final idea is about a girl, who walks out of her house
and while walking to a ATM she goes around giving out her pin number to random
people on the street. The message of the advert is to show that you wouldn’t go
around on street giving out your pin or any other bank details to strangers, so
why do you give your personal details online to random websites? The aim of my
advert is to make my target audiences aware of identity fraud and to tell them
keep their details safe.
- How did you appeal
to your target audience in your advert?
This shot is called a close-up shot which shows the expressions of the actors. I used this shot to show the audiences the reaction of the actor and how he may be feeling.
This shot is called a Point Of View (POV) shot. The reason I used this shot is because I wanted to make the audiences involved, to create a feeling as if the actor is speaking to them, which can be useful to capture the audiences attention.
This shot is called Over the Should shot. I mainly used this shot to show the audiences the link and chemistry between the two people, which give audience the idea about their feelings and to show the expression of the actor close up.
This shot is called Over the Should shot. I mainly used this shot to show the audiences the link and chemistry between the two people, which give audience the idea about their feelings and to show the expression of the actor close up.
This shot is called a Pack shot. Pack shot are often used at the end of the advert to get their point, message across to their target audiences. Most pack shots include a logo, a message, a slogan and a action line, which is all part of an advert conventions.
The conventions that I decide to do, to help my advert appeal to my target audiences was to make a advert which is short so a typical 30 second advert, because most teenagers are unlikely to watch a long advert, so for example 45 second long or more and are likely to change the channel. Also I used a up beat music in the background so that even if they don’t like the advert, they would keep watching it because of the music which also can help to memories the advert. Also because of the actors that I have used who are young teenagers, adults between the ages of 17-19 so that my target audiences can relate themselves to the actors. I have used humour conventions for my advert to make people laugh and are likely to show they friends and family. The reason I decide to go for a humour was because I found out from my questionnaire results that 8 in 10 people are likely to watch an advert that is funny and different, rather then serious and straight to the point. From what I found out from a target market research was that they like some kind of story behide the advert, that’s why I decided to create a advert that is confusing at first but in the end when the message appears, they get the idea behide the advert and understand what was going on from the start to keep them interested. I also have used lots of type of different shots to make my advert interesting, for example I have used over the shoulder shot to give show a connection between two people, I have also used close-up shot to show the expressions on the actors faces. As well as tracking shot to create a storyline of an actor life, where she is moving about and not just standing at one point because that would have made the advert dull and uninteresting.
The conventions that I decide to do, to help my advert appeal to my target audiences was to make a advert which is short so a typical 30 second advert, because most teenagers are unlikely to watch a long advert, so for example 45 second long or more and are likely to change the channel. Also I used a up beat music in the background so that even if they don’t like the advert, they would keep watching it because of the music which also can help to memories the advert. Also because of the actors that I have used who are young teenagers, adults between the ages of 17-19 so that my target audiences can relate themselves to the actors. I have used humour conventions for my advert to make people laugh and are likely to show they friends and family. The reason I decide to go for a humour was because I found out from my questionnaire results that 8 in 10 people are likely to watch an advert that is funny and different, rather then serious and straight to the point. From what I found out from a target market research was that they like some kind of story behide the advert, that’s why I decided to create a advert that is confusing at first but in the end when the message appears, they get the idea behide the advert and understand what was going on from the start to keep them interested. I also have used lots of type of different shots to make my advert interesting, for example I have used over the shoulder shot to give show a connection between two people, I have also used close-up shot to show the expressions on the actors faces. As well as tracking shot to create a storyline of an actor life, where she is moving about and not just standing at one point because that would have made the advert dull and uninteresting.
- How would you improve
your advert if you were to make it again?
The way I would improve my advert is to get better actors,
so that advert looks more realistic and use more type of shots, for example
extreme close-up, worm eye view, bird eye view. Also I would get more audiences feed back while Im working on
the advert so that I could make any changes that need to made on the spot to
improve the overall advert.
Friday, 4 May 2012
My Identity Theft Pre-Production Schedule
My Final Idea Treatment
My final idea is about a girl, who walks out of her house and while walking to a ATM she goes around giving out her pin number to random people on the street. The message of the advert is to show that you wouldn’t go around on street giving out your pin or any other bank details to strangers, so why do you give your personal details online to random websites? The aim of my advert is to make my target audiences aware of identity fraud and to tell them keep their details safe.
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